This Means That THST 1200 Essays - Color, Minerals, Mythology

October 10th, 2018 Santiago Arango Professor Lipton This Means That I see in this photo of a 2018 Tide Commercial a beach with sand, bushes and a palm tree to the right side. A photoshopped elongated white horse that is carrying a white man and a black man. The White man is Stranger Things Actor David Harbour and the black man is Old Spice actor Isaiah Mustafa. Both men are wearing white pants. They also both have a striped blue and white shirt around their necks. The white man is wearing a white shirt while the black man is shirtless. They both are striking the same pose with their one hand on their hips. The black man is holding a tide bottle that and there are diamonds coming out of his hand that has the tide bottle. I think it's not coincidental that there is an over-representation of white in the image. I think what it means to our culture is that there is an over-representation of the white majority in power. There is also the possibility that it's just easier to show no stains on white than it is on other colours of clothing but that doesn't explain why they also used a white horse instead of a different colour horse. The horse being the most important part in the image because it is what is keeping up both men held up is exceptionally long to make more room for both men to be seated on. However, the deeper meaning behind it is showing that they are trying to separate the white man and the black man from further away from each other. You can easily fit 2 men on a normal sized horse they would just have to be closer to each other. Yet they took the effort and time to photoshop the horse longer to separate both black and white men. This means that the white horse representing what is in power s ince it is what is keeping them both up is trying to separate them. Whether they chose to do this intentionally or at a subconscious level clearly shows the rift between the different groups of people. This says a lot about our culture today. The images being shown are subtly suggesting separation from each other. Something else that that has a deeper meaning behind it is the fact that the white man is wearing a white shirt where the black man doesn't. Why does the white man have a shirt on? Why does the black man have no white shirt on? Despite both men being dressed to almost exact similarities, they make a clear difference to show how different they look, and they decided to give the black man less clothing to wear. The meaning is that they are making the black man appear less fortunate as he does not have a shirt. And finally, the last thing that has meaning to our culture is that the diamonds coming out of the tide bottle is symbolizing that tide is as precious as diamonds and is suggesting that if you buy it, its equivalent to having an expensive diamond. They use expensive rocks to add a subliminal expense to the product they are trying to sell. This is showing how much consumerism is in our culture. What this image in general means specifically to me and how it relates to me is that there is predominantly white businessmen trying to sell me a product. It bothers me how much they are trying to overvalue their product as if a way to ensure their sales. Yes, there is an over-representation of whiteness but there is nothing that I can do at an individual level to change that. I also don't feel a need or want to change that. I'm not a white person but I don't mind the over-representation that is in our culture or in the image because even if the there was an equal representation of colour in our culture or the image the heart of the matter stays the same. Consumerism they are trying to sell a product through any means that they can. Making the diamonds appear out of the tide bottle to suggest it is as